Senior Acquisition Planning Manager

Senior Acquisition Planning ManagerApply locations: Leeds, UK; Gibraltar Office; Dublin, IrelandTime type: Full timePosted on: Posted 23 Days AgoJob requisition ID: JR124190About Flutter UK & IrelandFlutter UKI's is home to Sky Betting & Gaming, Paddy Power, Betfair, and tombola. Delivering on a big stage is what we do; our brands provide entertaining experiences for millions of customers.Our 4 Values: Customer First Always, Change The Game, Win Together, and Free To Be Me reflect what matters most to our people - they will guide the decisions we make, represent what we believe in, and support how we do things in order to achieve our ambitious vision and strategy.If you love to put the customer first, always, and you've got ideas on how we can change the game, opportunity awaits. And if you know what it's like to have fun, then you have what our players are looking for.What you'll doThis is a newly crafted and exciting opportunity, working across Gaming Brands, responsible for ensuring we achieve the business target for new customer acquisition (both volume and value).Influencing a wide set of team members for optimum results and constantly reporting performance back to Senior leaders. This would include optimisation of return on investment through paid media channels (with the central UKI Digital Marketing team), journey optimisation/conversion (Martech/Product/Account team), creative (brand team), and offer strategies (CVM Gaming team). Close alignment with the Marketing BI team is also key to understand how wider Marketing activity is driving customer acquisition.The role will also be responsible for delivering the Acquisition plan which will include recommendations of budgets, reporting on all acquisition targets (including paid media), highlighting opportunities, and making recommendations on current and future incremental investment. Constantly looking to the future and bringing to the forefront any future risks/opportunities and potential solutions to mitigate/exploit.What we're looking for:Experience in delivering multi-media channel strategies both ATL and BTL and a deep understanding of how they work together to provide the most effective media mix for the best possible value.Extensive experience in running multi-million pound budgets across multiple channels, demonstrating performance success and how it contributes to the overall business goals and revenue targets.Strong communicator able to influence across all Media Teams and multiple departments at all levels.Experience in translating Marketing Measurement outputs into actionable strategies utilising models such as Mix Modelling, attribution, A/B testing, and brand studies.Demonstrate an analytical and strategic approach and the ability to bring together insight from vast amounts of data and formulate a strategy from it.Strong People Manager with experience in nurturing and leading a high-performing team.What we'll offer you:Competitive Pension scheme.Twice-yearly bonus (with part of it guaranteed!).Private Medical Cover.Life Assurance.£1,000 learning fund.Yearly Wellbeing Fund allowance.Flutter UK & Ireland is working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking, and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.If you need any adjustments to make this role work for you, let us know, and we'll see how we can accommodate them.About UsOur Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard-working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.Join us and grow your career with Flutter!Please create a candidate account after submitting your application to track its progress.

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