Senior Growth Marketing Associate

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. At Casetify, we’re a community of individuals - yoga lovers, gamers, part-time wakeboarders, photographers, stylists, hypebeasts, multi-linguists, and social media nerds who are all about self-expression! We are currently recruiting a talented Senior Growth Marketing Associate for our Growth Marketing department who will bring passion to what they do, day in and day out. The Senior Performance Marketer will scale existing channels while optimizing our key performance metrics. Our offices in Hong Kong and LA are pretty casual; we believe in having fun, experimentation, and building a community where people are free to be creative and grow! The ideal candidate has an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations. The applicant must be up for a challenging but rewarding experience of aggressively growing our customer base.

Job Description

• Own the paid user acquisition journey and optimize ROAS/ROI (Facebook/Instagram, Google Ads, Twitter Ads, Tiktok Ads)
• Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectively
• Work with cross-functional teams to push forward marketing agendas
• Build accurate customer segments and profiles to run effective campaigns
• Analyze user data to provide strategic, actionable insights
• Conduct market research on competitors and products
• Always be AB testing and thinking of new growth opportunities

Requirements

• BA/BS degree in an analytical field such as Statistics, Math, Engineering, or Marketing
• 5+ years of experience in marketing, data analytics, and advertising platforms (SEM, Facebook/Instagram)
• Live and breathe data
• Strategic problem-solving skills
• Ability to work under pressure and quickly adapt
• Proficient in SQL and Google Analytics is a plus (able to be trained)
• Start-up experience is a plus