Assistant Brand Manager

Job Responsibilities

1. Analyze brand positioning and consumer insights
2. Shape and communicate our vision and mission
3. Translate brand elements into plans and go-to-market strategies
4. Manage a team of marketing people working on brand initiatives
5. Lead creative development to motivate the target audience to “take action”
6. Establish performance specifications, cost and price parameters, market applications and sales estimates
7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
8. Monitor market trends, research consumer markets and competitors’ activities
9. Oversee new and ongoing marketing and advertising activities
10. Monitor product distribution and consumer reactions
11. Devise innovative growth strategies
12. Align the company around the brand’s direction, choices and tactics

Company Information