HK- Marketing Executive/ Demand Generation Specialist

HK- Marketing Executive/ Demand Generation Specialist

Zoho Corporation is a leading technology company with over 15,000 employees worldwide and customers in over 180 countries. With more than 100 million business users around the globe, Zoho is excited to be driving innovation in every aspect of business software and is now looking for the right candidate to join our team. If you are interested in being associated with a global leader in cloud and business solutions that adheres to information, security, and privacy best practices when doing business, please read on.

Job Description

The APAC team is looking for a demand generation specialist to support the teams and grow the brand in the region. Your role will help blend the products and market knowledge to build an engaging brand for Zoho. You will work as part of a larger marketing team to help create interest in and excitement for the company’s products or services to attract new customers and drive revenue.

Requirements

The job responsibilities include but are not restricted to:

1. Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
2. Directly responsible for driving new leads.
3. Identifying strategies local to the country of responsibility and working with local associations, industry bodies, startup communities, and other channels to facilitate brand outreach and generate leads.
4. Monitoring and optimizing campaigns and programs.
5. Knowing the company’s brand and products inside and out.
6. Assisting in content development to target consumers throughout the customer lifecycle.
7. Working within a team of digital marketing professionals and collaborating with other departments, like sales, marketing, and content, to spread Zoho awareness, develop, and enhance strategies.
8. Identifying new markets and advertising tactics to encourage business growth.
9. Planning and running events (online seminars/webinars or physical events).

Knowledge and Experience Required:

• Bachelor’s degree or equivalent in marketing, business, or a related discipline.
• 4 to 5 years of proven experience working in a marketing role, preferably with a technology or a software company.
• Language proficiency: Professional/business level English skills and fluent in the local language.
• Excellent attitude to be flexible at work and the willingness to learn on the job.
• Strong interpersonal skills and the ability to coordinate across multiple departments.
• Self-starter – you think outside the box to solve issues and address concerns.

This job currently involves working remotely. It's important for the applicant to be a resident in the country and have valid work authorization. Zoho Corporation does not sponsor visas for this position. Zoho Corporation is an Equal Opportunity Employer and does not discriminate on the basis of any category. #J-18808-Ljbffr