Content Writer & SEO Specialist

Job Description:We are looking for a skilled and creative Content Writer & SEO Specialist to join our team. The ideal candidate will be responsible for creating engaging and high-quality content that appeals to our target audience, while optimizing it to drive traffic and improve search engine visibility. You will write a variety of content including web pages, product descriptions, social media posts, blogs, help documents, and developer guides, while applying SEO techniques to ensure our content ranks high on search engines.You should have a deep understanding of SEO, content marketing trends, and how to effectively integrate keywords to improve page rankings. This role requires creativity, strong writing skills, and technical knowledge of SEO best practices to increase our online presence.Key Responsibilities:1. Content Creation: Write and develop high-quality content for various platforms including:Web pages (home page, landing pages, service/product pages).Product descriptions and listings.Blog articles and thought leadership pieces.Social media posts (Facebook, Twitter, LinkedIn, Instagram, etc).Online help documents, FAQs, and user manuals.Developer guides and technical documentation.2. SEO Strategy:Research relevant keywords and apply them to content in a natural, user-friendly way.Optimize on-page elements including meta tags, headers, image alt texts, and internal linking.Conduct competitor analysis and stay updated with the latest SEO trends and algorithm changes.Use SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., to track performance and identify opportunities for improvement.3. Content Optimization:Regularly review and update existing content to ensure it remains optimized and relevant for SEO.Implement SEO best practices across all written content.Create and manage a content calendar aligned with business objectives and marketing goals.4. Collaboration:Work closely with marketing, product, and development teams to ensure content aligns with the company's brand voice and objectives.Collaborate with the design team to create visually appealing, SEO-friendly content.5. Monitoring and Reporting:Monitor content performance and page rankings across multiple search engines (Google, Bing, etc.).Analyze traffic metrics and provide regular reports on content performance.Identify opportunities for improving content and SEO strategies.6. Continuous Learning:Stay up-to-date with the latest content writing, digital marketing, and SEO trends and apply new techniques to improve visibility and engagement.Required Qualifications:Proven experience as a Content Writer with strong SEO knowledge (at least 2+ years).Exceptional writing, editing, and proofreading skills in English.Hands-on experience with content management systems (WordPress, Joomla, etc.).Strong understanding of SEO principles, keyword research tools, and on-page/off-page SEO techniques.Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.Ability to create both technical content (developer guides, help docs) and creative marketing content (blogs, social media).Strong organizational and time-management skills with attention to detail.Basic knowledge of HTML/CSS (a plus).Preferred Skills:Experience with email marketing and content distribution.Understanding of backlink strategies and link-building tactics.Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visual content (a plus).

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