Director of Sales & Marketing - Swissôtel Mariánské Lázně

Company Description Why work for Accor? We are far more than a worldwide leader. We welcome you as you are, and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo!#BELIMITLESS Job Description We are looking for a passionate talent with former hotels Sales & Marketing experience who will oversee and drive from Sales & Marketing point of view the successful opening of Swissôtel Mariánské Lázně Resort hotel ; a newly constructed 5-star hotel with 125 hotel rooms and suites, a lobby bar, restaurant, Swiss Cafe, and roof bar. The Purovel Spa & Sport will be at the heart of operations. The amazing new built hotel is set to open in September 2025 , operated under Swissôtel brand via Hotel Management Agreement. What Will Be Your Responsibilities?

1. Strategic planning and leadership: Establish annual business and marketing plans; manage, monitor and ensure effective execution of daily sales and marketing activities to achieve and exceed targets.
2. Performance and market analysis: Prepare regular performance reports; perform market and competition analysis to optimize strategies.
3. Industry Networking & Account Management: Build relationships with industry leaders; manage key customers and niche markets with tailored strategies as well as e-commerce.
4. Sales initiatives and guest offers: Support targeted sales efforts; design and promote packages and services to suit guest preferences.
5. Negotiating contracts and representing the hotel: Represent the hotel at events to raise brand awareness; manage all RFPs.
6. Digital Marketing and Team Management: Develop and supervise digital marketing strategies; train and mentor the sales and marketing team.

1. Experience: 5+ years in hotel Sales & Marketing, with exposure to Corporate, MICE, Leisure group, and individual segments. Premium/luxury resort experience is a plus.
2. Skills: Fluent in English and German; Another language a plus; Strong business awareness, presentation, communication, leadership, management, and analytical skills.
3. Education: University degree.
4. Expertise: Destination sales & marketing, social media, and revenue management.
5. Attributes: Guest and quality-oriented, dedicated, professional, with strong influencing, negotiating, and interpersonal skills.

• Above-standard salary evaluation
• Opportunity to work in a multinational environment
• Career development within the worldwide Accor network
• Accor benefits like ALL Heartist card
• Development through Accor's learning programs