Performance Marketing Associate

Performance Marketing Associate | Marketing TeamSummary:Heart & Soil is seeking an experienced and results-driven Performance Marketing Associate to join our Marketing Team. This role is pivotal in strategizing, negotiating, and purchasing media space to enhance our brand visibility and drive customer acquisition. Your expertise in optimizing advertising spend across various channels will ensure the highest ROI, contributing significantly to our mission of promoting radical health and vitality and driving new customer acquisition.Who We Are:Heart & Soil redefines premium nutrition by offering the world's highest form of nutrition through its desiccated organ supplements. Our mission is to inspire and guide people towards radical health and vitality by providing convenient access to the nutrient benefits of organs. Our ingredients are sourced from grass-fed and finished regenerative farms and we do not include any fillers in our supplements.We are committed to providing real, Animal-based forms of nutrition to our customers. We are a small team passionate about a cause bigger than ourselves, bringing radical health to others and ending unnecessary chronic disease.Who Are You?You are a sharp performance marketer with media buying experience and expertise in the direct-to-consumer e-commerce landscape. Your strategic mindset, coupled with an exceptional ability to negotiate and scale paid social media accounts, positions you as a pivotal asset in driving brand presence and accelerating customer acquisition. Excelling in planning and executing media buys, you possess a deep understanding of the nuances of DTC marketing and the dynamics of social platforms. With your analytical prowess, you meticulously assess campaign performance, leveraging data to pivot strategies effectively and ensuring the advertising budget is optimized for maximum ROI and sustainable growth. Your adeptness in navigating the fast-paced digital ecosystem enables you to adapt quickly, harnessing innovative approaches to meet evolving market demands and achieve significant scale.What You Will Do:Develop and implement a comprehensive media buying strategy across digital and traditional platforms (Meta, Google, etc.)Actively work within our internal Growth Map, including managing budgets, creative concepts, projections and moreWork with management to prepare and manage the media buying budget, ensuring efficient allocation of resources.Work with internal creative team and external marketing agency to develop and test successful concepts for paid media campaignsNegotiate to secure advantageous advertising rates and placementsMonitor media buys to ensure they are executed according to plan and adjust strategies based on performance dataCollaborate with the marketing team to align media buying strategies with overall marketing goals and campaignsAnalyze campaign results, providing insights and recommendations to maximize ROIStay up-to-date with media trends, audience preferences, and advancements in digital advertising technologiesManage relationships with media vendors and partners, ensuring collaborative successConduct unit economic and data analysis for campaign buildingCreate and test landing pages for enhanced CROPerform monthly Ad Account performance analysis with regular KPI check-ins.Discover and scope new advertising platforms & channelsWork with our Affiliate Manager to launch creative advertising opportunities with partners/influencersManage marketing attribution by launching and managing new tools.Who You Are:Bachelor's degree in marketing, or equivalent experienceBusiness acumen & experience developing & deploying marketing strategiesExperience running Meta ads campaigns for an ecommerce brand, preferably in the health & nutrition spaceExperience working within a larger Marketing team & creating strategies that align with marketing goalsDeep interest in health, nutrition, and the mission of Heart & SoilExcellent communication skills, both written and verbalOutstanding relationship-building and interpersonal skillsAbility to moderate and mediate discussions effectivelySelf-motivated, organized, and able to work independentlyCreative thinker with the ability to generate innovative ideasResults-oriented and able to meet deadlinesWhat You'll Get:Make an impact: Join a rapidly growing and entrepreneurial-spirited team at a pivotal point to positively impact the health of millionsUpward mobility: Grow within H&S quickly based on outstanding performanceCompetitive pay: We offer competitive compensation packages to top talent. We win together.Comprehensive benefits: Health/vision/dental options, 401K matching immediately vested, PTO, Lifetime Gym membership, HQ amenities, Annual Tribe TripsRequirements for the role include being local to the Austin area (or willing to relocate), Demonstrated experience in a similar role & passion for the Heart & Soil mission.Apply for this job*indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile URL Why do you want to work at Heart & Soil? * Are you located in Austin? If not, are you willing to re-locate? * Select... Tell us about your why. What would you go to the ends of the earth for? * Explain an obstacle that challenged you. What did you learn from it? *

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