Performance Marketing Executive

Compensation: ₹1.8 Lacs to ₹3.6 Lacs per annum (₹15,000 to ₹30,000 per month) Location: Mumbai, Vikhroli - Kailash Business Park (On-site) --- Important Note We are exclusively seeking candidates with agency-side experience in a Paid Media team. Candidates with client-side experience or those with generic digital marketing roles will not be considered or entertained. Agency experience is non-negotiable. ---### Job Experience Required - Experience: 1 to 3 years of hands-on experience in Paid Marketing. - Platform Expertise: Proficiency in Google, Meta, LinkedIn, X, and additional platforms like Amazon or Microsoft Advertising is a plus. - Targeting & Optimization: Strong understanding of targeting options across platforms and the ability to optimize campaigns for maximum results. - Budget Management: Proven experience in managing media spends and ensuring adherence to media plans without overspending. - Analytics & Tracking: Proficiency in Google Tag Manager and Google Analytics to monitor campaign performance effectively. - Advanced Excel Skills: Expertise in pivot tables, VLOOKUP, and other advanced Excel functionalities. - Communication Skills: Strong written and verbal communication skills to interact with clients and document MOMs (Minutes of Meeting). - Technical Skills: Familiarity with Microsoft Word and PowerPoint for presentations and reporting. - Listening Skills: Strong attentiveness and excellent note-taking abilities. ---### Job Description As a Digital Media Performance Operations Executive at Tidal7, you will be responsible for executing, optimizing, and managing paid digital campaigns across platforms such as Google, Meta, LinkedIn, and X. You will play a critical role in scaling our digital advertising efforts while ensuring efficiency and ROI. #### Key Responsibilities: - Campaign Management: Set up and manage paid media campaigns across multiple platforms (Google, Meta, LinkedIn, X). - Optimization: Continuously refine bids, targeting, and creatives to achieve KPIs such as CTR, conversions, and ROI. - Performance Analysis: Use tools like Google Analytics to analyze campaign performance, provide actionable insights, and adjust strategies accordingly. - Budget Management: Ensure proper pacing and optimal spending within approved budgets. - Ad Operations: Implement ad tags and ensure quality assurance across platforms. - Collaboration: Partner with creative teams to align on objectives and deliver consistent results. - Trend Monitoring: Stay updated with platform trends and algorithm changes to keep campaigns competitive and efficient. ---### About Tidal7 Tidal7 is a dynamic Brand and Digital Agency that seamlessly integrates deep strategic thinking with cutting-edge digital marketing expertise. Our portfolio includes building some of India's biggest brands, such as Tata Croma, Club Mahindra, Reliance Retail, and HPCL. At Tidal7, digital isn't just an extension—it's the core of everything we do. From brand positioning and thematic communication to full-scale digital services like SEO, performance marketing, web development, and AI-powered solutions, we are shaping the future of digital. ---### Why Join Us? At Tidal7, you’ll have the opportunity to work with exciting brands while refining your expertise in a collaborative and innovative environment.