Product Growth Manager SPLICE

Product Growth & Marketing Lead SPLICE

Who We Are: Splice is building an ecosystem enabling beauty and wellness entrepreneurs to succeed. We empower small business owners to focus on being creators not admins by offering a range of business management tools including booking and scheduling marketing analytics payment processing and much more. Our cuttingedge technology empowers beauty professionals and businesses to streamline operations enhance customer experiences and boost overall efficiency. Splice gives beauty and wellness professionals everything they need to run their businesses seamlessly by facilitating their entire operations all in one place. The Problems Youd be Solving : Youd have the challenge of driving product positioning and growth strategies ensuring our solutions resonate with beauty and wellness professionals and supporting product adoption. Other key responsibilities include:

• Developing and driving product positioning and messaging that resonates with salon owners spa managers and beauty professionals using unique customer product and market insights.
• Building out buyer personas and incorporating insights into messaging to drive demand retention and expansion.
• Owning all product/feature launches for marketing including defining success metrics for product adoption and revenue and working with demand generation and creative teams to execute multichannel launches for positive ROI.
• Collaborating with crossfunctional teams (product management customer support) to develop gotomarket strategy and drive launches for public beta new features and products.
• Creating marketing collateral (sales decks product guides case studies website content) to effectively communicate product value propositions.
• Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize strategies for continuous improvement.
• Talking regularly to customers ; current and prospective creating marketing assets creating marketing collateral developing and managing community initiatives organizing and hosting industry events driving demand generation campaigns and having a deep understanding of our products.

Youd be Great if you Have:

• At least 45 years of product marketing experience ideally in a SaaS fintech or strong B2C brand.
• Experience developing positioning and messaging campaigns for SaaS or fintech products with a strong knack for highlighting differentiation.
• Experience identifying and building core customer personas and building segmentation frameworks into product and gotomarket strategies.
• Demonstrated examples of product marketing assets you have produced.
• Extensive project management and presentation skills and comfort in presenting findings and recommendations to leadership and key crossfunctional stakeholders.
• Experience conducting customer research and synthesizing core insight.
• Strong command of quantitative and qualitative data analysis and using data to drive decisionmaking.
• A passion for leading through change in a highpaced fastchanging and sometimes ambiguous work environment.
• A demonstrated selfstarter who can take ownership of projects and drive them to completion with light direction.

Remote Work : No