Offline Media Planner

DescriptionEssenceMediacom is an agency of GroupM, the world's largest media investment company and part of WPP. We are responsible for one in every three ads you see globally. We are currently looking for an Offline Media Planner to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes, and maintaining media plans.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.Reporting of the role:This role reports to the Business Manager.3 best things about the job:A competitive yet fun environment that combines excellent media planning and creative media thinking as part of the largest media company in the world.Opportunity to learn and create leading work, working alongside specialist departments who are evolving experts in the field.Be an expert hybrid planner in both traditional and digital mediums.In this role, your goals will be:In three months:Being up to speed with cutting-edge proprietary conventional planning tools and able to extract and analyze important data; validating our recommendations.Have a pulse on the business category and knowledge of the competitive frame.Worked on moderately scaled live campaigns.Initiated contact with key media partners and understood the baseline of their offerings, particularly TV/conventional streams.Connected with internal specialists and external stakeholders to integrate solutions.In six months:Comprehend and apply our proprietary planning framework model in key campaigns on conventional.Land live, larger scaled campaigns on conventional platforms.Start building relationships with key decision-makers within the current client portfolio.Master a flawless media execution process, working alongside various stakeholders.In 12 months:Develop strong category acumen from a media and business point of view.Identify a pipeline of commercially viable solutions to support our client's goals.Create and execute a pipeline of exciting business-building ideas which could potentially be industry award-winning.What your day looks like at EssenceMediacom:Develop and maintain media plans.Assist Senior Media Planner in devising strategy for the brand.Review and update purchase orders within the execution framework.Ensure that all campaign efficiencies are achieved by analyzing campaigns and recommending tactical changes to maximize campaign performance on conventional.Interact with media suppliers to work on upcoming opportunities.Prepare and update media reports for internal and external stakeholders (i.e., post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).Present plans both internally and externally.Monitor client billing.Supervise the Assistant Media Planner in creating, updating, and executing media plans.Assist Senior Planners in preparing quarterly, semi-annual, and yearly reviews.Assist Senior Planners in working with cross-functional departments/teams as part of the media management process.Respond to client day-to-day requests.What you need to bring:Must have strong organizational and numeracy skills.Flexibility and ability to work under pressure.Proficient in MS Excel.Respect hierarchy and follow a complete chain for assignments.Excellent personal/organizational management.Able to set and meet multiple demands within challenging deadlines.Excellent interpersonal skills - ability to communicate effectively at all levels, internally/externally, formally and informally.Minimum qualifications:Must be a BBA/MBA from a reputable university or equivalent.Must have at least 2 years of experience in conventional media/marketing.More about EssenceMediacom:We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.EssenceMediacom is a place for us to grow our careers and expand our horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunities for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.For more information, visit www.mediacom.com.Find us on Twitter @mediacomglobal.Like us on Facebook at facebook.com/MediaComGlobalNews.Join us on LinkedIn at linkedin.com/company/Mediacom.About Pakistan:GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and TikTok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology, and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!GroupM is an equal opportunity employer. We view everyone as an individual and understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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