Digital Marketing Specialist

Digital Marketing Specialist

Apply locations Shah Alam time type Full time posted on Posted 2 Days Ago job requisition id JR2024004636 Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.
• Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives.
• Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance.
• Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization.
• Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience.
• Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints.
• Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement.
• Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape.
• Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts.
• Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more.
• Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI.
• Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights.

Pre-Requisites :

• Strong creative and analytical problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to adapt tone and style for different audiences.
• Up-to-date knowledge of trends and developments in the payments and fintech industry.
• Proficient in digital design tools like Adobe Photoshop and Illustrator; SEO expertise is a plus.
• Hands-on experience with AI marketing tools such as GPT-based content generation, marketing automation platforms, or machine learning-based analytics.

Are you game?

About Us

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience. Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers. The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights. Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one. #J-18808-Ljbffr