Performance Planner

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Overview We are seeking an experienced Senior Media Planner to join our dynamic team, specializing in performance-driven media strategies. In this role, you will play a pivotal part in developing, executing, and optimizing integrated media plans for performance-focused clients. You will work closely with cross-functional teams to ensure that campaigns drive measurable results, maximizing ROI while ensuring the highest standards of strategic planning and delivery. Key Responsibilities: Planning: Assist the line manager to develop media strategy, channel/platform recommendations and prepare the detailed media flow-plan for full funnel campaigns. Manage end-to-end campaign planning, including media mix recommendations, budget allocation, and tactical execution across digital platforms. Engage clients on day-to-day operations, understanding their business objectives and deliver performance exceeding set KPIs. Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns. Buying: Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS. Execute campaign setups and liaise with digital ad ops for tracking & implementation for client’s site, ensure ads are properly served and tags are firing. Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others). Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance. Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, etc. Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings. Qualifications Minimally 2-3 years of performance media experience. Expertise in digital media platforms (Google Ads and Meta is a must) and third-party measurement platforms such as Appsflyer, Adobe Analytics, etc. Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines. Resilient to change and willing to keen to learn new skills. Strong communication skills, both written and verbal, with an ability to articulate technical terms to key stakeholders. Ready to take up initiatives and ownership of projects. Good project management skills & a good team player. #J-18808-Ljbffr