Marketing Officer

Function: Marketing and Communications

Reporting to: Head, Marketing & Communications

Location: Lagos

Travel Frequency: Occasionally

Purpose of the Job

As a Marketing Communications Business Partner within our Group Marketing Team, you play a pivotal role in driving the marketing efforts for our retail division. You will collaborate closely with the Group Marketing Team to align brand and marketing strategies, yet your primary focus will be tailoring campaigns and initiatives to suit the unique needs and objectives of the retail division.

Expected Key Results

Develop and Execute Marketing Strategies

Align Brand Attributes/ Brand Management

Stakeholder Management

Content Creation and Management

Achieve operational SLA and KPIs for group marketing department

Enhance Customer Experience

Other Tasks Assigned

Educational Qualifications & Functional Skills: B.sc in Advertising, Mass Communications, Public Relations, Journalism and Marketing . (2.1)

Work Experience: 3-5 years of experience in marketing, preferably within the telecommunications/technology sector or advertising agency.

Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.

Understanding of marketing principles, branding strategies, and communication techniques.

Ability to execute marketing strategies across ATL and BTL channels.

Strong understanding of content marketing to support sales and customer experience.

An eye for emerging consumer trends and identifying threats in competitive marketing.

Data-driven mindset and an understanding of key marketing metrics in measuring success.

Experience developing marketing reports to showcase KPI achievements leveraging such tools as Excel, PowerPoint, etc.

Experience working within a group marketing structure.

Other Requirements: Customer Focus

Tech savvy

Action orientation

Drive results

Cultivate Innovation

Ability to optimize work processes

Resilience

Self Development

Nimble Learning

Ensures Accountability

Develops Talent

Drives Engagement

Drives Vision & Purpose

Excellent Decision Quality