Social Media Specialist

Social Media Specialist Media Clicks, Pakistan

The Content / Social Media Specialist will be responsible for creating quality content across various mediums while incorporating best practices in marketing & SEO. The Specialist will oversee, plan and execute all Social Media campaigns for our company and clients which includes:

1. Write advertising copy for use by publication, broadcast or Internet media to promote the sale of goods and services.
2. Vary language and tone of messages based on product and medium.
3. Write articles, bulletins, sales letters, press releases, speeches and other related informative, marketing and promotional material.
4. Conduct research and interviews to determine which of a product's selling features should be promoted.
5. Work with marketing & creative team to determine the best way to present advertising information.
6. Stay up-to-date on changing copywriting standards and advise Director of Interactive Marketing on changes in strategy or new strategies that might be employed.
7. Identify and interpret Social Media trends; provide input on changes in company Social Media strategies.
8. Develop Social Media campaigns for clients with varying degrees of input, including organizing a posting calendar, developing Social Media promotions, and advising clients on Social Media strategy.
9. Execute Social Media campaigns to their highest effectiveness within the limits of the scope of service.
10. Work closely with the creative team to develop effective graphics-driven Social Media promotions.
11. Work with the team to evaluate, plan, organize, manage and contribute to Social Media channels to reach company targets and objectives.
12. Stay up-to-date on changing Social Media channels and strategy and advise Director of Interactive Marketing on changes in strategy or new strategies that might be employed.

Job Specification

Qualifications: Our ideal candidate will have a fanatical passion for blogging, micro-blogging and community participation. Knowledge of principles and methods for showing, promoting and selling products or services is required.

• Bachelor's degree or 2+ years related experience
• Strong understanding of social networks such as Facebook, Twitter, LinkedIn, YouTube, FourSquare, Flickr, Google+, blogs
• Experience with Hootsuite and WordPress
• Ability to learn CMS and Project Management systems
• Ability to identify and interpret social media trends
• Ability to plan, manage and implement all social media activities

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