CONTENT CREATOR

The Content Creator/Writer is responsible for producing high-quality written content that tells the brand story, engages customers, and enhances SEO efforts. Responsibilities:

1. Content Development & Storytelling: Create compelling narratives about the brand, collections, and the artistry behind the jewelry, positioning the brand as a luxury entity. Write product descriptions, blog posts, articles, and brand stories that evoke emotions, showcase craftsmanship, and appeal to affluent buyers.
2. Website & E-Commerce Copywriting: Craft high-quality, persuasive copy for the website, ensuring that product descriptions reflect luxury quality, exclusivity, and craftsmanship. Create landing page content that resonates with visitors, encouraging purchases.
3. SEO & Content Optimization: Ensure all written content is optimized for SEO, using targeted keywords that align with high-end jewelry products, such as “luxury engagement rings” or “bespoke jewelry.” Work with the Digital Marketing Manager to identify high-value keywords and integrate them into content.
4. Social Media & Blog Content Creation: Write engaging captions for social media posts that reflect the luxury nature of the jewelry and build brand engagement. Develop blog content that highlights jewelry trends, style guides, or the brand’s behind-the-scenes processes, enhancing SEO and content marketing efforts.
5. Editorial Calendar: Work closely with the Social Media Manager to ensure that content is aligned with seasonal launches, influencer partnerships, and key events in the luxury jewelry space. Manage an editorial calendar that ensures timely and consistent content delivery across all channels.