Trade Marketing Specialist

دوام كامل في The Bridge Associates في Saudi Arabia
نُشرت يوم December 17, 2024

تفاصيل الوظيفة

The Trade Marketing Specialist is responsible for planning and driving Trade Marketing agendas for the brands / Portfolio. The TMM works closely with the sales, Brand, Finance, and operations team. The TMM plays a key role in driving revenue and profitability, while managing key accounts (BA doors), insighting and process improvements.

Job Responsibilities:

  1. Construct annual trade marketing calendar for brands and channel.
  2. Identify and leverage customer-specific and channel marketing opportunities through channel, customer, and shopper insights, linking them to brand strategy.
  3. Plan the introduction of new products and line extensions to ensure distribution, pricing, shelving, and merchandising objectives are delivered.
  4. Work with regional teams in the development and execution of sales plans, driving key account profitability and BA business national scale-up.
  5. Anchor annual budgeting and cost optimization for the channel with the Finance team.
  6. Provide strong financial acumen to all business decisions and conduct post-analysis to ensure goals are met.
  7. Utilize smart analytics and dashboards to analyze and course-correct execution tasks regarding activities in the portfolio.
  8. Track competition activities - Trade and Consumer offers, New Launches, Activations.
  9. Aid in achieving portfolio objectives related to distribution/reach and volumes.
  10. Coordinate with regional trade marketing and commercial teams to ensure effective rollout of trade inputs and spend reconciliation.
Skills:
  • Be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
  • Inquisitiveness to find opportunities and add value to the project.
  • Experience in copywriting and proofreading to ensure the ability to write and speak fluently.
  • Ability to advance projects independently and within deadlines by setting tasks according to priority.
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