Digital Marketing Executive

Purpose of Function: Currently the business is focusing on increasing its digital and media footprint for Draeger in India. As a part of the marketing strategy, we are looking for a suitable candidate with skillset to plan, develop and execute the digital and media campaigns, manage leads and partner for key initiatives for the medical business of Draeger in India Tasks and Responsibilities: Content Management - PR | Manage content timelines, ensuring consistent delivery for product stories, thought leadership, and press releases. Branding and Events Management | Execute logistics for conferences, and product launches, ensuring smooth customer engagement and lead capture processes. Lead Management Support | Operate the streamlined lead capture and qualification processes; ensure process on CRM for efficient tracking and conduct follow-up with the lead management team. Also update CRM and other dashboards for weekly and campaign performance overview Digital Campaign Support | Assist in setting up and running digital ads, social media posts, and email campaigns. Track metrics and compile initial reports for review. Agency & Partner Coordination | Communicate with agencies, arrange media placements, and track deliverables to ensure alignment with digital marketing objectives. Additional Roles: Additional projects like CSR, and other key initiatives. Liaison with agency, create concepts, research on newer ideas and sales and marketing tools for print, digital and offline engagement. Education: MSc/ BE graduate with a science background. MBA /Digital marketing certificates will also be preferred additionally. Related Experience: Min 2-3 yrs. Experience in marketing or relevant role