Marketing Executive
تفاصيل الوظيفة
Create a corporate marketing strategy and implementation plan, working with Managers to identify future opportunities for brand enhancement.Manage the marketing budget.Work with colleagues to develop marketing collateral, including for recruitment and tendering opportunities and brand(s) awareness.Take responsibility for external PR & Marketing events and maximize opportunities for communications activities.Monitor customer satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible.Work with agency partners and outside vendors to develop and execute social content in support of brand and marketing initiatives.Work cross-functionally with the broader marketing team (content marketing, brand creative, consumer & business support services, etc.) to ensure a consistent social media voice.Identify press opportunities both internally (programs) and externally (policy & industry/sectoral).Keep a diary of press communications activity.Develop corporate messages and disseminate proactively.Responsible for developing and maintaining the public images of clients or the organization. This may involve issuing press releases, promoting press releases, maintaining a social media presence, and arranging public appearances.Assist in coordinating and hosting press events for all aspects of the company.Prepare press releases and newsletters and assist with the planning of various marketing programs.Develop a marketing communications plan including strategy, goals, budget, and tactics.Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media.Leverage existing media relationships and cultivate new contacts within business and industry media.Be responsible for all social media activity (Twitter, Facebook, LinkedIn) and manage corporate social media accounts.Work with Program Managers and partners to support campaigns and initiatives.Seek opportunities to improve the use of social media and develop 'followers'.Daily management of the social media budget for promoted posts and sponsorships, and reporting/analysis of social media metrics.Regularly monitor and facilitate all feedback and comments in the social media space.Spot new social media trends or opportunities and be an internal advocate of social media.Enhance department marketing techniques by implementing new writing standards for the web.SkillsMust have strong organizational and project management skills, as well as attention to detail.Self-motivated individual who can take responsibility for progressing projects to their stipulated deadlines.Capability to look for new ways to improve job accomplishments.A strong desire to explore possibilities and improve the project.
#J-18808-Ljbffr Product & Brand Marketing
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