Workafella | Vice President - Marketing (Lead Generation) | chennai

Job Overview:The Vice President of Marketing will lead the development and implementation of a comprehensive marketing strategy aimed at generating leads and increasing brand awareness. This role encompasses the oversight of all marketing initiatives including SEO, SEM, social media, content marketing, email campaigns, Lead Generation, Events, Branding and Public Relations, ensuring alignment with the company's broader business objectives. Additionally, the VP will analyze competitive landscape trends and provide innovative ideas to differentiate the company in the marketplace.Key Responsibilities:Marketing Strategy: Develop and implement a cohesive marketing strategy that integratesinside sales efforts with initiatives to optimize lead generation and conversion rates.SEO & SEM Management: Oversee all aspects of search engine optimization (SEO) andsearch engine marketing (SEM) to improve visibility and drive targeted traffic to ourwebsites.Web Development Oversight: Collaborate with web development teams to ensure that ourwebsites are user-friendly, visually appealing, and optimized for performance, incorporatingthe latest technologies and trends.Creative Design: Guide the creative design process to produce compelling visuals andmarketing materials that effectively communicate the brand's message and resonate withtarget audiences.Brand Strategy Development: Create and implement a cohesive branding strategy that alignswith the company's vision and mission, ensuring consistency across all platforms andmarketing materials.Public Relations Management: Develop and manage comprehensive PR strategies thatenhance the company's reputation, manage media relations, and promote positive storiesabout our brand and services.Analytics and Reporting: Utilize analytics tools to monitor, analyze, and report on theperformance of marketing campaigns, making data-driven recommendations for continuousimprovement.Event Marketing Leadership: Design and implement strategic event marketing initiatives,including conferences, promotional events to enhance brand visibility and engagement.Team Leadership: Manage and mentor a diverse team of marketing professionals, fostering aculture of innovation and collaboration to achieve departmental goals.Competitive Analysis: Conduct market research and competitive analysis to identifyopportunities for differentiation and improvement in marketing efforts.Qualifications:Master's degree in Marketing, Business Administration, Communications, or a related field.Excellent leadership, communication, and interpersonal skills.18+ years of experience in marketing, with a focus on lead generation, SEO, SEM, SMM, Webdevelopment, creative design, Branding, Events and Public Relations, preferably in the realestate industry.Proven track record of developing successful marketing strategies and campaigns that driveresults.Strong presentation skills with compelling narratives and data-driven insights.Proficiency in analytics tools and marketing automation platforms.Experience in developing and managing marketing budgets, ensuring cost-effective allocationof resources to maximize ROI.Flexibility to adapt to changing market conditions and industry trends, with a willingness toembrace new technologies and methodologies. AGG