Digital Marketing Manager

About NxtWave:

• NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.
• NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). The startup is backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India’s unicorns.
• NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.
• By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.
• NxtWave now has paid subscribers from 400+ districts across India. In less than a year, CCBP 4.0 learners have been hired by 600+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more.
• Know more about NxtWave:

• Read more about us in the news - Economic Times | The Hindu | Yourstory | VCCircle

• Develop and implement comprehensive digital marketing strategies across Google Ads, Meta Ads, Snapchat, Native ads and Media Buying channels.
• Build and define the targeting strategies, allocation & optimization of budget across ad platforms.
• Stay updated on industry trends, best practices, and emerging features on digital advertising platforms.

• Setup, Monitor and analyze key performance metrics to assess the effectiveness of campaigns.
• Track budgets against targets, optimize spending, and identify areas for improvement.
• Continuously strive to exceed KPIs and set benchmarks for campaign success.

• Work closely with the Brand team to craft compelling ad copies and collaborate with the design team to create visually striking posters, fostering innovation for effective digital marketing campaigns.
• Regularly communicate performance insights, challenges, and recommendations to senior management.

• Team Leadership: Oversee and lead a high-performing digital marketing team responsible for executing campaigns across various platforms.
• Development and Guidance: Recruit, train, and mentor team members, providing constructive feedback and setting goals for professional growth.
• Cultural Fostering: Cultivate a culture of innovation and excellence within the digital marketing team, fostering creativity and collaboration in a positive work environment.

1. Around 4 to 5 years of experience in digital marketing with a focus on performance marketing across various platforms.
2. Proven experience in managing and leading a team of digital marketing professionals.
3. In-depth knowledge of Google Ads, Meta Ads, Snapchat Ads, Native ads and MediaBuying.
4. Strong analytical skills and the ability to translate data into actionable insights.
5. Excellent communication and interpersonal skills.
6. Up-to-date with the latest trends and innovations in digital marketing.