Digital Marketing Associate (Paid Media)

Job Title: Digital Marketing Associate (Paid Media) Job Type: Full-Time (On-Site) Location: Sector 20, Gurgaon, Haryana, India Experience: 1-2 Years Joining: Immediate Compensation: As per Market Standards Position Overview: We are looking for a motivated Digital Marketing Associate (Paid Media) to join our digital marketing team. The ideal candidate will assist in managing, implementing, and optimizing our pay-per-click (PPC) campaigns. This role is ideal for someone with a basic understanding of Google Ads, Bing Ads, and other digital advertising platforms, who is eager to develop their skills in digital marketing. We are also looking for an Outbound Lead Generation Associate. It would be a plus if a candidate has both the qualities. Key Responsibilities:

• Assist in the development and implementation of PPC strategies across platforms such as Google Ads (Search, Display), Bing Ads, and Meta (Facebook, Instagram).
• Conduct keyword research and competitor analysis to optimize campaign performance.
• Help in optimizing ad copy, landing pages, and bid strategies to improve return on investment (ROI).
• Monitor campaign performance using analytics tools and provide regular updates.
• Collaborate with the marketing team to align PPC campaigns with overall marketing initiatives.

• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: 1-2 years of experience in PPC campaign management or similar digital marketing roles.
• Skills:
• Basic knowledge of PPC advertising platforms (Google Ads, Bing Ads).
• Analytical mindset with a focus on data-driven decision-making.
• Strong communication skills for effective interaction with team members.
• Familiarity with Google Analytics or similar tools is a plus.
• Ability to work collaboratively in a team-oriented environment.