Social Media Manager

RESPONSIBILITIESCreate and maintain a social media editorial calendar and posting scheduleDriving MOM growth for the Community on FB, Instagram, and other channelsOversee ORM - Communicate with followers, respond to queries in a timely manner and monitor customer reviewsSuggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applicationsRunning periodic social brand audits.Community-first Approach - Ability to think from the relationship between the brand and audience base to develop the entire strategy to build a vibrant community supporting the project.Lead in-the moment marketing and to look at avenues to create viral social contentWork with team to develop innovative, creative and effective video ideas for UGC, Localized & influencer contentTaking care of all the video collateral for the brand & growing the YouTube channelDevelop and execute influencer marketing strategies and creative campaignsReport on influencer performance - organic and paidManage campaign budget and ensure campaign profitability, deadlines and key milestones are met Skills for the Role:Bachelor's/PG degree in journalism, English, communications, or a related disciplineA good grasp of the different social media insights dashboards (Meltwater , Upfluence , Oppurtune)Ability to work independently and with multiple stakeholders to meet deadlinesHands on experience in content managementAbility to manage end to end project delivery as per process PRB