Digital Marketer

• Digital Campaign Management
• Plan and execute digital marketing campaigns across platforms such as Google Ads, social media, and email marketing.
• Manage and optimize campaigns to improve key performance indicators (KPIs) like click-through rates, conversions, and ROI.
• Search Engine Optimization (SEO) and Content Management
• Optimize website content for search engines to improve organic rankings and traffic.
• Collaborate with content creators to develop engaging blogs, videos, and graphics tailored to target audiences.
• Social Media Marketin
• Develop and implement strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Monitor social media engagement and create content calendars to maintain a consistent brand presence.
• Email Marketing
• Design and execute email campaigns to nurture leads, promote products, and engage customers.
• Use tools like Mailchimp or HubSpot to track email performance and improve open and click rates.
• Analytics and Reporting
• Track and analyze website traffic and campaign performance using tools like Google Analytics.
• Prepare reports on digital marketing metrics, providing actionable insights for optimization.
• Paid Media Advertising
• Manage pay-per-click (PPC) campaigns and display ads to maximize visibility and conversions.
• Monitor ad spend and performance, ensuring campaigns remain cost-effective.
• Collaboration and Coordination
• Work closely with design, content, and sales teams to align digital marketing efforts with overall business objectives.
• Coordinate with external agencies or freelancers as needed for specialized tasks.
• Innovation and Trends
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Suggest innovative strategies to enhance digital marketing efforts.

; JOB REQUIREMENTS:

-Educational Background:

-Bachelor’s degree in Marketing, Communications, or a related field.

-Experience:

-1 years of experience in digital marketing or a similar role.

-Technical Skills:

• Proficiency in tools like Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.
• Familiarity with email marketing tools (e.g., Mailchimp) and CRM systems (e.g., HubSpot).

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and organizational skills.
• Creativity and innovation in designing marketing strategies.