Digital strategist

Responsibilities:

1. Meet clients to understand their business model as well as the deep dynamics of their industry to identify where our expertise can have a significant impact on their company.
2. Design an online marketing strategic vision for your client as well as client acquisition and retention plan.
3. Turn this plan into tactical activations by building a strong rationale based on data research on the different tools at disposal (market studies, audience planner, keyword planner, first-party database).
4. Present your findings to the client and convince them of your approach.
5. Together with the analyst and specialist, implement your recommendations into actual experiments.
6. Analyze and report on performances to the client.
7. Ensure strong operational support to your clients portfolio.

• 4+ years of experience in a consulting firm or equivalent, or in the analytical department of media agencies.
• Very strong analytical skills.
• Ability to synthesize and present complex ideas to clients.
• Very good presentation skills.
• Business acumen.
• Excellent knowledge of MS Excel and PowerPoint.
• Fluent English.
• Results-driven and proactive profile, with good interpersonal skills.

• Knowledge of the main platforms of the industry (Meta Ads, Google Ads).
• Knowledge of BI tools (Tableau, Looker Studio, Power BI).
• Knowledge of VBA.
• Knowledge of Python or R.
• Knowledge of Arabic (spoken and written).