الصفحة الرئيسية الإمارات العربية المتحدة Director Digital Marketing
الصفحة الرئيسية الإمارات العربية المتحدة Director Digital Marketing
Director Digital Marketing
تفاصيل الوظيفة
CRM Owner of the Atlantis Dubai CRM infrastructure & system integrations Atlantis representative on the Kerzner CRM working group Management of key CRM performance channels - email, SMS, push and WhatsApp Atlantis Dubai customer data program lead Creation and execution of data strategies utilising key customer touch points, CRM channels & Tealium CDP Ensure that brand standards are met through consistency in EDMs, including guest confirmation letters, Wi-Fi sign up, pre-arrival emails, in-resort communications, and The Atlantis Circle dining rewards program CRM reporting and gleaning insight from an email engagement and database perspective Customer lifecycle management through application of database segmentation techniques to manage and engage new, active, and dormant profiles Creating and maintaining a comprehensive single view of our customers Adhering to all relevant data protection legislation Skills, Experience & Educational Requirements 10+ years' experience in a similar Digital leadership role Experience in an enterprise level CMS and CRM solution are essential Deep knowledge of performance marketing is required for this role Experience in a CDP, DAM, enterprise loyalty solution or GA360 are advantageous Knowledge of mobile application development and complex system integrations is a nice to have Understanding and application of data analytical methods to measure marketing & business performance High comfort level in a role that straddles marketing, IT, commercial and operational teams Experience in a fast-paced environment with competing deadlines and priorities Fluency in English along with excellent oral and written communication skills Ability to engage and communicate to technical and non-technical audiences across the business Strong presentation skills to educate internal audiences with Digital, CRM & Data related matters Excellent analytical skills with strong attention to detail Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
#J-18808-Ljbffr Marketing & Media, Management & Operations
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الشركة المعلنة عن الوظيفة
Confidential
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