Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for developing and executing digital marketing strategies to promote our products. You will work closely with the marketing team to ensure our digital presence aligns with our overall marketing objectives. This role requires a blend of strategic thinking, user research, data analysis, copywriting skills, and marketing expertise.

Key Responsibilities:

1. Collaborate with cross-functional teams to develop and execute digital marketing strategies that align with our product goals and objectives.
2. Plan and execute digital marketing campaigns across web, SEO/SEM, email, and social media channels.
3. Ensure brand messaging consistency across all marketing channels.
4. Brainstorm new and creative growth strategies.
5. Conduct thorough user research to understand customer behavior, preferences, and pain points. Use insights to inform marketing strategies and campaigns.
6. Conduct and report analysis of website and social traffic.
7. Analyze digital marketing performance metrics, track KPIs, and provide regular reports.
8. Analyze customer insights, consumer trends, market analysis, and marketing best practices to inform outreach strategies, increase customer conversions, and generate more qualified leads.
9. Manage influencer relationships.

• Bachelor's (Preferred)

• Digital Marketing: 3 years (Preferred)