Copywriter - Team Lead

About the CompanyAt Albatrot, it's important that our team reflects the diversity of our work and the world around us. We appreciate the Atypical - Thoughts, Ideas and People.The word 'Albatrot' is a portmanteau, and represents the endless possibilities that a client should hope to achieve with us, to make their brand heard and seen the right way. We work towards building communication that is platform agnostic, integrated, and built for today's times. Our solutions include digital content and management, influencer marketing & collaboration, design and branding, media planning and buying, video production, and animated content.Our team of Trotters have worked across industries. Some of our clients include Sony Pictures Networks India , Air India, Isuzu Motors, Hindustan Unilever, Social Offline, Marico Innovation Foundation, Abbott, Sanofi, Amazon Shipping and many others.We're good people, trying to do great things. Come join us.Primary purpose of the role:Responsible for copywriting for various mediums (ads, blogs, emails, social media) Staying up to date with client industry trends and audience through researchManaging a team of junior copywriters to deliver of tasks mentioned aboveMajor responsibilities & deliverables: Writing clear, compelling copy for various mediums (social media, blogs, newsletters, websites etc) and different tone of voice for different clientsCollaborate with designers and other members of the team for conceptualization and ideation on different projects for social media, websites, banners, etc. Edit and proofread copy as neededSource images and other content relevant to the conceptualised content. Think across different media and different digital formats and write copy accordinglyUse SEO principles to maximise content reach on websites and blogs Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offeringsConceptualise marketing campaigns for different client briefs and objectives. Campaigns that include the use of different marketing strategies and tools. Strong focus on coming up with innovative media campaigns and ideas for the client.Showcasing case studies internally within the organisation which might have / might not have been used by the client which could help in pitching a similar concept to other clients.Requirements:Bachelor's degree Proven experience as a copywriterExperience managing a team of copywriters in an agency settingKnowledge of online content strategy and creationExcellent writing, editing and proofreading skillsExcellent time management and organisational skillsExperience: 3 - 5 yearsApplication DetailsWebsite: www.albatrot.comEmail: careers@albatrot.com  PRB