Sr Brand Strategist

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.Developing powerful ideas that set the direction for our clients' brands and provide the vision for our creative TTL and BTL solutions. An integrated role but with a digital first approach, you will propose campaign plans for a range of European markets and sectors from FMCG to Finance, to emerging Tech. You will be able to create big ideas as well as execute with an eye for detail. Experience of, and a strong interest in, branding and creative campaigns in the FMCG space is necessary; B2B communications experience is a bonus.Collaborating closely with the Creative Director and wider Design and Client Service teams on all client briefs, you will use your strong storytelling skills and endless curiosity to uncover unique insights and propose powerful propositions for campaigns and comms.Actively being the expert in what makes consumers tick, you are adept in preparing and hosting workshop and stakeholder interviews as well as maintaining detailed awareness of market trends and marketing developments.KEY TASKS OVERVIEWConducting extensive research (qualitative, interviews, desktop) and digesting findings into relevant, actionable insightsSolving client brand challenges, from brand identity, journey and portfolio mapping to NPD launches and BTL solutionsLeading in the strategic development of campaign, content and BTL marketing comms responses for clients in the FMCG, Finance and Tech spaceTranslate insights into clear and engaging briefs and propositionsLead on the response to the brief, creating client presentations and analysis documentsWork alongside creative teams and copywriters to execute concepts on briefCollaborating with other SGK offices (Germany, Paris, USA, Japan, Australia) to bring local market insights to the foreSupporting new business teams on proposalsADDITIONAL RESPONSIBILITIESCandidate RequirementsWe're on the hunt for an experienced, confident, and driven Senior Digital/Creative Strategist (or Strategist ready for a step up) with 5+ years in an integrated or digital agency role, who is ready for an opportunity to excel in making this role their own.Candidate profileMust havesA love for brands, creative ideas and integrated communications across all channels, including digital, in store and new technologiesExperience leading clients strategically in the FMCG, Finance and B2B sectorsStrong agency experience; working on integrated, brand and digital strategies, executing omni-channel campaignsExcellent written and verbal communications and persuasion skillsBrand and comms planning experienceEffective time management and project management of strategy deliverablesTeam player and collaborative approach, taking creatives and clients on the journey with youNice to havesExecuted influencer campaigns from sourcing and negotiating to briefingA solid grasp of paid and organic social media campaigns and managing paid activityAn appreciation of analytics and the ability to discover insights from data analysisQualitative and quantitative research skills

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