Senior Marketing Manager ( Fashion Retail )

Responsibilities:

Responsible for strategic planning and budget control for Marketing department

Actively contribute to the development of customer lifecycle activity planning in the areas of acquisition, engagement, and retention of current customers especially in CRM and VIP Management

Responsible for development for our digital platform

Manage current marketing sponsorship program

Analyze market trends and consumer insights to identify new opportunities and maximum the market performance

Manage key marketing projects and ensure budget is within the operational guideline

Develop and maintain strong relationships with key stakeholders, including internal teams, external agencies, and media partners.

Requirements:

Bachelor's degree in Marketing, Communications, Public Relations or other related discipline

Minimum of 8 years of experience in marketing with at least 3 years in a managerial role

Analytical with strong customer acquisition and retention mindset

Experience in the retail industry is a must

High proficiency of both written and spoken English and Chinese

Less experience will be considered as Assistant Marketing Manager

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