Brand Marketing Lead

At Fnatic, we're building a global brand driving the future of youth culture through gaming. We do this by delivering epic sport performance, cultivating a fnatical community, and creating hyper-engaging content. As Brand Marketing Lead at Fnatic, you will play a leading hand in shaping this future, steering the biggest brand in esports. With a storied legacy, you'll have the perfect building blocks to drive a deeper sense of community around our brand through captivating marketing initiatives and campaigns that innovate and set us apart as uniquely Fnatic; focusing on our audience, not our competitors.Your creative vision will enable us to build a cohesive brand across the various strands of our multi-faceted business, and you'll back this up with audience insights and performance metrics that demonstrate the success of our activations.You'll have a great understanding of youth culture, follow trends in our audience and adjacent audiences, and you'll know how we can speak authentically to the billions of gamers globally, captivating them and converting a new generation of Fnatics.Your mission is to:Support the development of Fnatic's long-term marketing strategy alongside other Marketing leaders, and position Fnatic as an industry innovatorDrive a data-centric approach to campaign success measurement, regularly feeding back associated market/audience insightsWork closely with Fnatic's creative content studio, ensuring output is aligned with marketing brief/vision and strategy, and that sufficient time is given to ensure campaigns are adequately supported/resourcedCollaborate with the Content & Social Lead to ensure campaigns are optimally activated via social storytelling, and in a way that consistently engages and grows our audienceWork closely with other Marketing leaders to ensure activations within their verticals are aligned with brand activityEnsure our brand activity effectively utilises our Creator and Pro-Gaming talent, maximising our investment and enhancing our appeal to emerging talentOwn PR and communications, defining desired messaging to grow our reputation across consumer, investor and corporate channels with external supportMentor and manage assigned direct reports, helping them innovate and push creative boundaries, and play an active role in their developmentStay on top of trends in youth culture and wider digital landscapeEnsure compliance with advertising/marketing legislation, especially in relation to data and youthSupport talent acquisition efforts within Marketing as required, leading on candidate assessment and providing appropriate feedbackOwn ad-hoc marketing projects as defined by your managerWe're looking for:Track record of memorable marketing activations for a youth-focused brandPassion for gaming and understanding of trends in media consumptionAn innovative mindset and desire to do things differentlyComfort with using data and insights to support your intuitionAbility to make things happen and motivate othersDemonstrable success maximising organic opportunitiesExcellent written and verbal communication in English, other languages desirableWhat we have to offer:The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced businessHybrid onsite/remote work policyPrivate medical insurance (Vitality)Employee Assistance Programme (Health Assured)Eyecare vouchersCycle to work schemeSelf-development book requests for the Fnatic LibraryFnatic shop staff discountFruit, drinks and snacks available daily in the officeRegular lunch clubs, office drinks and other social activitiesDiversity, Equity & Inclusion: #AlwaysFnaticAt Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.We know that applying for jobs can be daunting - but be assured that at Fnatic:- Who you are, and how you identify has no impact on our selection process- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you're missing a point here or there, we still want to hear from you- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic's recruitment experience - just let us know.About usFnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.

#J-18808-Ljbffr Marketing & Media