Digital Advertising Executive

Digital Advertising Executive

Location: Lahore, PK Requisition ID: 1340

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world. Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Key Responsibilities

1. Achieve targets for Leads, Applications and Students Placed – by destination and by intake.
2. Timely preparation and execution of activity calendars in line with target dates.
3. Destination client satisfaction ratings.
4. Maintain trained and certified counsellor numbers by destination.
5. Successful implementation of global priorities – 100% C4C adoption across all counsellors.
6. Develop a strong Counselling, Sales team to oversee the creation of a dynamic, inclusive work place, building the culture while recognising and celebrating innovation, success and achievement.
7. Speedily determine when an issue needs to be escalated to the Supervisor for resolution.
8. Proactively provide feedback and advice to the Supervisor on the management of office and on issues arising from competitor activities, changing business environments, change in student visa policies etc.
9. Drive the development and implementation of destination based office business plans.
10. Provide inputs and once budget is set monitor Pipeline and Revenue budgets of the zone.
11. Monitor results and initiate corrective action where required.
12. Collaborate with Supervisor to implement forecasting methodologies and processes to achieve accurate, timely pipeline forecasts.
13. Develop and maintain a strong sales and service culture within the business. Drive Customer Satisfaction by regular monitoring and reporting.

Required Experience

1. Knowledge of Digital Marketing current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
2. Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
3. Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
4. Strategic content creation and excellent writing skills.
5. Ability to work independently and in a team environment.
6. 3+ years overall digital marketing experience within a corporate marketing department or agency.
7. BA/BS degree from an accredited university.
8. Google AdWords is a must, Bing certification is a plus.
9. Ability to work in a fast-paced environment.
10. Strong communication and writing skills.
11. Fluency in English is a must.
12. Detail oriented and strong analytical skills.

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