Director of Product Marketing

Company InformationQualia is a new class of real estate and mortgage technology that makes buying and selling a home a quick, easy, and understandable process. Over half a million real estate and mortgage professionals use Qualia to power their real estate closings, and we currently process transactions for millions of consumers every year. Our suite of products brings together homebuyers and sellers, mortgage lenders, title and escrow agents, and real estate agents onto a single shared platform, simplifying how homes are bought and sold. We believe real estate is an engine of economic growth in the United States, and that technology is the key to building healthy homeownership. Through our software, we work on improving how real estate is transacted in order to ensure a more understandable, secure, seamless home buying experience for all.Qualifications8+ years of product marketing experience in B2B technology, preferably in SaaS3+ years experience building and leading a team of individual contributors and/or managersExperience marketing in an enterprise technology sales cycle; familiar with inside and field sales, SDR programs, and outbound marketing campaignsDeep understanding of softwareStrong communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simpleResponsibilitiesThe Director of Product Marketing will oversee Qualia's go-to-market, positioning, and sales enablement programsThe ideal candidate for this role is a marketing athlete, highly analytical, wildly creative, and a tremendous coachYou'll help to lead strategic new marketing initiatives such as new product launches and pushes into new geographies and verticalsExample projects include leading product launches involving high volume real estate transactions, developing tools to improve sales effectiveness in new verticals, engaging with analysts and trade press, and presenting to customers, partners, and internal audiencesMaster Qualia's story, and develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledgeInsights: Develop compelling insights on users and accounts, voice of the customer, and campaign effectiveness through reports or researchWorks with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business resultsOwns the collaboration and project management between Product and the entire GTM team around non-support related product updatesChampioning, role modeling, and embedding Qualia's cultural principles as we growHire, develop, and lead an inclusive, engaged, and high performing teamHistory of developing positioning and messaging for products that serve multiple use cases and personasBenefitsCalifornia and Colorado Applicants: This role has a base annual salary of $200,000-$240,000 plus a competitive equity and benefits packageIn addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy

#J-18808-Ljbffr Product & Brand Marketing, Marketing Management