Senior Manager, Americas Account Based Marketing (ABM)

About the Role

Cloudflare's Americas Marketing Team is searching for an Americas ABM Leader to work closely with our sales, regional marketing, and campaign/product marketing teams to drive high-impact account based marketing programs.

The successful candidate will lead a small team, as well as collaboratively building plans & strategies to surgically target high-value account segments.

Locations: Remote from San Francisco or Austin Texas

Responsibilities:

Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment

Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly ABM plans including budget management and projection of results

Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results

Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.

Collaboration: with our Global ABM lead and regional ABM teams to share best-practices and advance Cloudflare's ABM capabilities, processes, and results

Your Qualifications:

10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager

Proven experience with 1:1, 1:few, and 1:many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.

Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.

Ability to influence web & content strategy consistent with needs of the ABM team.

Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.

Able to effective working across organizational boundaries and building relationships to accomplish objectives

Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches

BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus.

#J-18808-Ljbffr Product & Brand Marketing