Senior Growth Marketing Manager

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.What you'll do:Grow Galatea's target audiences through organic and paid media channelsPlan, execute, analyze and optimize user acquisition campaigns across performance UA channelsOwn the strategy for your channels, demonstrating expertise in managing large budgets and media planningExperience with podcasts, partnerships, TikTok, Pinterest, influencer marketing, CTV and InstagramTrack and report on key metrics on a regular basisEnsure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizationsEvaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reportingAs part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI)Keep up with industry trends and new UA opportunities beyond existing channelsWhat You'll Bring:You have 4+ years of experience managing paid UA campaigns for a mobile B2C application.You are passionate, constantly curious, and a proactive marketeerTesting and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNAYou have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholdersYou have a deep understanding and proven competencies in at platforms like Apple Search Ads, TikTok Ads Manager, Pinterest, and/or with influencer marketingYou are a confident user of Excel, Google Sheets and Dashboard toolsYou are experienced with Adjust or any similar MMP toolYou are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.You have an understanding of how to track, run and optimize campaigns in post-iOS14 worldBring experiences with ad exchanges, affiliates or native advertising would be a big plusKnowledge of SQLWhat we offer:401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching after two years with usTeam-building events, including our annual Tulum tripUnlimited access to our Galatea appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversarySnacks and drinks from our micro-kitchensClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San FranciscoAt Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.We look forward to hearing from you!Check out our Careers BlogFollow us on Instagram & LinkedIn!

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