الصفحة الرئيسية كندا Senior Product Marketing Manager II

الصفحة الرئيسية كندا Senior Product Marketing Manager II

Senior Product Marketing Manager II

دوام كامل في a Laimoon Verified Company في Canada
نُشرت يوم October 25, 2024

تفاصيل الوظيفة

Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. Frequently, product marketing managers are the 'voice of the customer' within their Business Units, precisely researching consumer needs and experiences.What you'll do:Orchestrate GTM launch activities and deliverables cross-functionally with various stakeholders and deadlinesLead GTM launch kickoff and go/no go meetings to ensure organizational readinessUnderstand and communicate buyer personas, value proposition and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the marketBuild tools and content to best position solutions in the marketplace to drive leadsConduct market research to encompass competitive positioning and win/loss analysisProvide feedback to product teams on market needs to inform product strategy and roadmapMake recommendations for solution naming, positioning, pricing, packaging and promotionSupport Product Marketing needs across multiple products and solutions within the portfolio in parallelProvide strategic direction and recommendations for portfolio managementServe as a mentor to team members to support growth and development#LI-LH1#LI-RemoteWhat we're looking for:Bachelor's Degree required. Preferred: Marketing Degree or in a related Field7+ years of related experience in Marketing, Product Management, SaaS and B2B experienceAbility to think and communicate strategicallyAbility to manage multiple projects at one time with little supervisionAbility to present and influence an executive audienceAbility to empathize with our users/market and assume their perspectiveProblem-solving and critical thinking abilities are highly requiredExcellent oral and written communication skillsAbility to coordinate and communicate with other teams, especially with the product and salesPositive and flexible attitude; ability to adapt well to changeStrong organizational and analytical skills

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