Director of Brand Communication

What this job can offer youThe Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.What you bringProven experience as a Marketing Director or another senior marketing roleSolid knowledge of Brand and Communications on a global scaleStrong analytical and project management skills.Experience with CRM software and digital marketing tools and techniques.Strong leadership and communication skills.Creative and entrepreneurial spirit with a strong analytical mindset.Key ResponsibilitiesStrategic Leadership:Develop and implement brand communication strategies that align with the company's overall marketing and business objectives.Define the brand's unique value proposition and positioning in the market.Ensure consistency in brand messaging across all platforms and communications.Set current and long-term goals for the Brand & Communication team on a global perspective.Conduct market research to understand audience perceptions and market trends.Analyze data to measure the effectiveness of brand communication efforts, adjusting strategies based on insights and feedback.Messaging and Content Creation:Create compelling and coherent brand messages that resonate with target audiences.Oversee the development of content, including press releases, website copy, social media posts, and marketing materials.Ensure all content adheres to brand guidelines and voice.Stakeholder Engagement:Ensure internal stakeholders are aligned with the brand's communication strategies and messaging.Develop internal communication programs to keep employees informed and engaged.Promote a consistent internal brand culture.Media Relations and Public Relations:Build and maintain relationships with media outlets, journalists, and influencers.Develop and execute public relations campaigns to enhance brand visibility and reputation.Handle crisis communication and manage the company's response to negative publicity.Social Media:Oversee the company's presence on social media platforms.Develop and implement strategies for digital marketing campaigns, including content marketing and influencer partnerships.Monitor social media and digital channels for brand mentions and engagement.Budget Management:Manage budgets for brand communication activities and campaigns.Ensure efficient allocation of resources to maximize impact and ROI.Team Management:Recruit, hire, and train in the Brand and Communications teamsEstablish team goals and ensure performance aligns with these goals.Foster collaboration within the team and across customer groups.

#J-18808-Ljbffr Communication & PR