Senior Manager, Marketing (Fixed Contract)

Spud is looking for a Senior Manager, Marketing! This is a fixed term, mat leave position for 15 months, with the opportunity to extend. This is a hybrid position for a marketing leader based in the Calgary or Vancouver area.

Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. As a Certified B Corporation since 2013, we are committed to socially responsible business practices. We also operate our retail markets Be Fresh, Organic Acres, and Blush Lane.

Duties & Responsibilities:

Overseeing two team members, the Senior Manager, Marketing is responsible for the brand and marketing activities related to the assigned brand portfolio (Spud and our Retail banners).

Collaborate with leadership to define and execute on strategic objectives, success metrics, tactical plans, and marketing budgets related to the assigned brand portfolio.

Create and execute on exciting, engaging, and brand-appropriate marketing activities, including campaigns, events, and social communications.

In collaboration with the Marketing team, create compelling and engaging email communications that drive traffic and sales.

Oversee the weekly engagement that drives customers to our site/to convert: Loss Leaders, Flyers, Category Sales.

In coordination with the Marketing team, align assigned brand portfolio marketing activities with overall company marketing plans and programs.

Build brand excitement and loyalty through new customer and customer retention activities.

Create, execute, and follow up on marketing briefs, including performance metrics.

Foster and highlight community engagement partnerships and activities as related to the assigned brand portfolio.

Collaborate with Senior Manager, Communications and Digital on all earned media to enhance campaign efforts.

Responsible for generating sign ups and new customers.

Additional duties and projects as assigned.

Minimum Requirements:

A degree in marketing or communications, or a related program is preferred.

5+ years of experience in a marketing role, ideally leading the marketing strategy for a brand or portfolio of brands.

Experience with marketing campaigns, brand strategy, and building community around a brand.

Excellent communication and organizational skills.

Proven ability to excel in a fast-paced, collaborative work environment, managing multiple priorities at once.

Passionate about food, community, and sustainability.

Understanding of the food industry, with a particular focus on the natural and organic segment is considered an asset.

SPUD's approach to inclusive hiring

SPUD's family of companies is proud to be an Equal Opportunity Employer which celebrates the diversity found within our teams. We strongly encourage people from underrepresented communities, including women, Indigenous Peoples, members of the LGBTQ2+ community, people of colour, and people with disabilities, to consider applying. We know from experience that great talent comes in many forms, and we want to meet you at your best! Please let us know if we can provide unique accommodations that will enable your equal participation!

Our Values

Our values are more than just words to us. Our values drive our success and guide our growth:

Create amazing customer experiences. We are passionate in our commitment to deliver for our customers.

Lead with sustainability and consider our impact.

Learn, grow and make time to celebrate wins together.

We welcome different perspectives. Diversity makes us stronger.

Prioritize, work smart and deliver results for our stakeholders and each other.

We are committed to our mission and that requires resilience, persistence and grit to persevere and succeed.

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