PPC Analyst (Remote - Work From Home)

We're Hiring! | PPC Analyst (Remote - Work From Home)Department: MarketingReports To: PPC ManagerExperience Required: 2-3 Years Job Title: PPC Analyst Location: Remote (Work From Home) Key Responsibilities:1. Data Collection and Reporting:Collect and analyze data from various PPC platforms (Google Ads, Bing Ads, social media) to evaluate campaign performance.Create detailed reports summarizing key metrics such as CPC, conversion rates, ROAS, monthly transactions, revenue, and CAC.2. Trend Analysis:Stay informed about the latest market dynamics, particularly in the USA automobile industry, to ensure campaigns stay competitive.Analyze trends and market conditions to uncover new growth opportunities for campaigns.3. Competitor Analysis:Conduct regular competitor analysis to understand PPC strategies, ad copy, keywords, and budget allocation.Provide insights to adjust our strategies and outperform competitors.4. Innovative Sales Ideas:Generate creative ideas for improving sales through PPC campaigns by studying competitor activity and market trends.Collaborate with the marketing team to enhance campaign effectiveness and conversions.5. Campaign Performance Optimization:Work closely with the PPC Manager and Executive to suggest bid, targeting, and ad placement adjustments.Use data insights to recommend changes for better targeting and increased ROI.6. Ad Testing and Insights:Conduct A/B and multivariate testing, leveraging data to optimize ad performance.Provide actionable insights to improve overall ad effectiveness.7. Budget Analysis:Analyze spending patterns to ensure optimal use of the PPC budget and maximize ROI.Offer suggestions for reallocating budgets to improve campaign outcomes.8. Collaboration and Strategy Development:Collaborate with the PPC Executive, PPC Manager, and broader marketing team to support and enhance digital marketing strategy.Provide strategic recommendations based on in-depth data analysis. Why Join Us?Remote working flexibilityOpportunity to work in a dynamic and innovative teamGrow your career in a fast-paced, data-driven environmentIf you're passionate about PPC and want to contribute to our digital marketing success, we'd love to hear from you! Apply now and be a part of our growing team! PRB