Digital Marketing Lead
تفاصيل الوظيفة
INOI is a European electronics brand, registered in the USA. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.Pricing Positioning:INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.Quality:We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.Benefits of Cooperation and Professional Team:With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.Headquarters:Operations: Dubai, UAEDesign and Marketing: Nice, FranceINOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.History and Achievements:INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting in the CIS markets, the company successfully sold over 10 million devices.In 2022, the company faced significant global changes, including economic upheavals and geopolitical conflicts, as well as the loss of one of its founders, Victor, who passed away from brain cancer. These events necessitated a complete strategic overhaul and the relaunch of the company as a startup. The brand was re-registered in the USA, and the operational office was moved to Dubai.In 2023, Mr. Kim Yoonsoo was appointed as the company's CEO. Debbie Zheng and Dr. Florian Seiche joined the Board of Directors. By the end of the year, the company's products were represented in Vietnam, MENA, and Switzerland.In 2024, Haitham Kalakesh took over the strategic development of the company. Under his leadership, additional markets were opened, facilitating the company's expansion into GCC, Africa, and Latin America, thereby expanding its global presence and strengthening its position in international markets.We believe in the transformative power of innovation and technology, constantly striving to provide our customers with excellent products and exceptional user experience.Role and Responsibilities:Social Media & SEO:Develop and implement social media strategies to enhance brand presence and engagement across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).Optimize website content and structure for search engines to improve organic search rankings and drive traffic.Monitor social media trends, audience behavior, and SEO performance to adjust strategies as needed.Content Marketing:Create and oversee the execution of a content marketing strategy that aligns with business goals and brand voice.Manage the production of high-quality content, including blog posts, articles, videos, infographics, and more.Collaborate with internal teams and external partners to generate engaging and relevant content that resonates with target audiences.PPC/SEM:Plan, execute, and optimize pay-per-click (PPC) and search engine marketing (SEM) campaigns to drive targeted traffic and conversions.Conduct keyword research and competitive analysis to inform campaign strategies.Track and report on campaign performance metrics, making data-driven adjustments to improve results.CRM Communications:Develop and implement CRM communication strategies to nurture leads, engage customers, and drive sales.Segment customer databases and personalize communications to improve engagement and conversion rates.Analyze CRM communication metrics to refine strategies and enhance campaign effectiveness.Job Requirements:Experience:Minimum of 5 years in digital marketing roles, with a focus on social media, SEO, content marketing, PPC/SEM, and CRM communications.Proven track record of successful digital marketing campaigns and measurable results.Skills:Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), social media management tools, and CRM software.Excellent communication and collaboration skills to work effectively with cross-functional teams.Creative mindset with the ability to develop engaging and innovative digital content.Education:Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, Google Ads) are a plus.Other:Deep understanding of digital marketing best practices and emerging trends.Ability to manage multiple projects simultaneously and meet deadlines.Strong project management skills and attention to detail.We offer:Opportunity to grow fast with rapidly growing business.Competitive salary.Regular appraisals and feedback.An attractive office spaces.Office Address:Our office is near Deira City Centre Metro Station, Dubai, UAE
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