Head of CRM

What You'll Do & Who You AreCompany Overview: Marktplaats is the leading online marketplace in the Netherlands, empowering millions to trade, connect, and support a circular economy. As we grow, we're scaling our CRM capabilities to deliver personalized, impactful experiences at scale.Role Overview: As Head of CRM, you'll shape and execute our CRM strategy, combining visionary leadership with hands-on expertise to drive results across multiple channels. You'll collaborate with teams across Data, Martech, and Product, ensuring alignment and impact. Leading a skilled team, you will optimize our Adobe Campaign Manager platform, overseeing both paid and owned multi-channel campaigns.Key Responsibilities:Lead CRM Strategy & Execution: Build and implement a CRM strategy that maximizes our tech stack and prepares for future growth.Team Leadership & Development: Manage and mentor a team of CRM experts, fostering a high-performance culture.Cross-functional Collaboration: Partner with Data, Martech, and Product teams to align CRM initiatives with broader business goals.Hands-on Leadership: Strategically manage CRM tools while ensuring smooth, high-impact campaign execution.Performance Optimization: Use data to refine campaigns, focusing on engagement, retention, and growth.User-Centric Focus: Deliver personalized, meaningful experiences based on a deep understanding of user needs.Stakeholder & Budget Management: Align stakeholder expectations and manage CRM budgets and external partners.Who You Are:10+ years of CRM strategy and execution experience, with expertise in multi-channel campaigns (paid and owned).5+ years of leadership experience, with a proven ability to develop high-performing teams.Expertise with Adobe Campaign Manager, Looker, or similar tools, and skilled in optimizing complex campaigns.Experience leading through technology transitions while maintaining continuity.Strong in both strategic vision and hands-on execution, delivering fast and impactful results.Excellent stakeholder management and cross-functional collaboration skills.Data-driven, with a focus on achieving measurable business outcomes.Fluent in English, with strong communication skills.

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