Digital Marketing and Communications Manager - Middle East - Savills Middle East
تفاصيل الوظيفة
The Role
We are seeking an experienced and motivated Digital Marketing and Communications Manager for the Corporate Marketing team at Savills Middle East. In this role, you will be responsible for managing our online presence, optimizing our regional websites for search engines (SEO), executing search engine marketing (SEM) campaigns, and overseeing other digital marketing initiatives, such as email campaigns, as required. This role requires a deep understanding of digital marketing strategies, excellent analytical and reporting skills, and the ability to stay updated with the latest trends in digital marketing.
The candidate will interact with various service line and country businesses to understand the requirements and challenges experienced with digital channels such as websites, portals, EDMs, digital brochures, etc., and deliver viable solutions in coordination with internal and external, regional and global teams. Within the Marketing team, the role will work in collaboration with a group of key stakeholders such as corporate and residential marketing, PR and content, graphic design, CRM, and social media. It will also extend to supporting digital marketing strategies for commercial projects for exclusive clients when needed. This role is for someone open-minded with an appetite to learn and a solution-driven personality.
Key Responsibilities
Website and SEO
Oversee the website functionality and performance, and maintain website content, ensuring relevant and accurate content, no broken links, etc.
Work in close coordination with Savills ME IT & Savills global teams such as EMEA Marketing and center of excellence Data & Insights on website hosting and server management.
Ensure we are maximizing all of the available configurations on our property search site by working with the central EMEA marketing team.
Explore what keyword searches we need to be appearing in and create landing pages or relevant content to increase our organic positioning for these searches.
Develop and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
Monitor and analyse website traffic and performance metrics using tools like Google Analytics, SEM Rush, etc.
Ultimately, improve the performance of the websites, measured via traffic and leads on commercial pages.
Property search
Coordinate with the commercial agency team to brief any specific requirements and configurations to the central EMEA marketing team.
Gain an in-depth understanding of the CRM system in use and how various elements integrate into the website.
Train the agency staff to ensure there is always a high standard of property listings displayed on the website.
Digital advertising (SEM/PPC/Paid social)
Work with internal and/or external teams to develop effective brand awareness and lead generation campaigns for the business or the clients of Savills, as required.
Plan, execute, and optimise paid search campaigns across various platforms such as Google Ads, Meta, and Instagram.
Create and manage PPC campaigns, including campaign setup, copy, keyword bidding, and budget management.
Plan, implement, and optimise paid social media campaigns, develop audience targeting strategies, and assist in creating relevant ad copy, imagery, and video content.
Analyse and report on the effectiveness of digital campaigns, providing insights to refine strategies and maximize ROI, while ensuring alignment with set KPIs.
Email marketing
Oversee the creation of all corporate email marketing campaigns, following brand guidelines and best practices when it comes to creative and copy.
Segment email lists based on contact ownership, audience demographics, behaviors, etc. to ensure targeted messaging and improved campaign performance.
Where possible, utilise marketing automation tools to set up drip campaigns, automated workflows, and triggered emails for lead nurturing and customer engagement.
Implement strategies to grow the email subscriber base, such as website sign-up forms, gated content offers, and lead generation campaigns.
Continuously monitor and analyse metrics such as open rates, click-through rates, unsubscribe rates, and email quality score, and make data-driven adjustments to improve results.
Report on results and use learnings to improve future campaigns.
To achieve the above, the candidate must build and foster good relationships and work closely with key stakeholders, including general marketing, graphic design, CRM, call center, social media & content, as well as sales/leasing agents, when required, to align digital targets and ensure cohesive brand messaging.
Skills, Knowledge And Experience
5+ years experience covering various digital marketing tasks, in-house or agency side.
Degree in Marketing, Communications, or a related field.
Strong technical understanding of digital marketing tools and platforms and willingness to upskill where required.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
Hands-on experience with Google Ads and other PPC advertising platforms across search engines and social media.
Proven track record in developing data-driven campaigns that yield measurable ROI and contribute to long-term brand recognition.
Experience with email marketing platforms such as SalesForce Marketing Cloud or similar, CRM systems, and HTML/CSS coding for email templates.
Strong communication skills and ability to collaborate with diverse teams to align on digital marketing performance and ROI.
Ability to mentor junior members and confidently educate those unfamiliar with digital marketing strategies.
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Extremely organised and with an excellent eye for detail to identify and prevent errors.
#J-18808-Ljbffr Marketing & Media
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
