Digital Marketing Executive - Career Maker
تفاصيل الوظيفة
A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. This role requires a blend of creativity and analytical skills to drive online traffic, generate leads, and increase sales through various digital marketing channels. Key Responsibilities:
- Campaign Development and Management :
- Plan and execute digital marketing campaigns across various channels such as SEO/SEM, email, social media, and display advertising.
- Create and optimize content for the website and social networking accounts including Facebook, Twitter, LinkedIn, Instagram, and others.
- SEO and SEM :
- Conduct keyword research and web statistics reporting.
- Improve the company's organic search rankings and manage pay-per-click (PPC) campaigns.
- Content Creation and Management :
- Develop engaging and creative content for various digital platforms.
- Manage the company's website content and ensure it is up to date and optimized for search engines.
- Social Media Management :
- Manage social media channels, including content creation, scheduling posts, and engaging with the audience.
- Analyze and report on social media performance and suggest improvements.
- Email Marketing :
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Create compelling email content and manage the email database for targeted campaigns.
- Analytics and Reporting :
- Monitor and analyze website traffic and online campaign performance using tools such as Google Analytics.
- Prepare detailed reports on campaign performance and ROI, and provide insights for improvement.
- Collaboration and Coordination :
- Work with internal teams to brainstorm new and innovative growth strategies.
- Coordinate with designers and developers to create digital content and ensure a seamless user experience.
- Market Research and Trends :
- Stay up to date with the latest digital marketing trends and best practices.
- Conduct market research and competitor analysis to identify opportunities for growth.
- Education : Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience : 2-3 years of experience in digital marketing or a related role.
- Skills :
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Strong understanding of SEO and SEM techniques.
- Excellent written and verbal communication skills.
- Creativity and problem-solving abilities.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
#J-18808-Ljbffr
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.