Senior Digital Marketing executive

Job Description

•Create monthly editorial calendars and schedules. •Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content. •Proposes new ideas and concepts for social media content. •Provide a visual brief for the art department to perfectly visualize ideas. •Remove, manage and report any inappropriate problems. •Track and analyze competitors’ platforms and marketing activities on weekly basis. •Review the assigned accounts on daily basis. •Prepare accounts reports. •Assisting in the formulation of strategies to build a lasting digital connection with consumers •Planning and monitoring the ongoing company presence on social media •Assist in the formulation of strategies to build a lasting digital connection with consumers •Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)•Provide creative ideas for content marketing and update website •Maintain partnerships with media agencies and vendors •Acquire insight in online marketing trends and keep strategies up-to-date •Maintain partnerships with media agencies and vendors •Be actively involved in SEO efforts (keyword, image optimization etc.)

Job Requirements

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords, email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills