Digital Marketing - Acquisition Specialist

Dayananda Sagar University (DSU) is a part of Dayananda Sagar Institutions (DSI), which was founded in the 1960’s by visionary Educationist – the Late Sri Dayananda Sagar. Built on a strong foundation - committed to take knowledge to the people, transforming today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University ( came into existence by an Act of the Karnataka State in 2014 and has charismatically built upon its immaculate legacy and is inspired by its own milestones - meeting the needs of quality higher education in this part of the world. Job Title : Digital Marketing - Acquisition Specialist Location : Bangalore, Karnataka Department : Marketing & Branding Job Summary : The Digital Marketing - Acquisition Specialist will be responsible for developing and executing data-driven digital marketing strategies to acquire high-quality leads for the DSU Online degree program. The role requires a deep understanding of online marketing channels, CRM tools, and performance analytics to optimize lead-generation efforts. Key Responsibilities :

• Develop and manage lead generation campaigns across digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and SEO.
• Implement and optimize PPC, SEM, and SEO strategies to drive traffic and convert leads.
• Monitor and analyze campaign performance metrics to ensure ROI and optimize strategies.
• Utilize CRM tools to track, nurture, and convert leads through the sales funnel.
• Collaborate with cross-functional teams to align lead generation efforts with overall marketing objectives.
• Conduct market research to identify trends and opportunities for lead generation.
• Prepare and present regular reports on lead generation performance to management.

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 3+ years of experience in digital marketing with a focus on lead generation.
• Proven track record of successful lead generation campaigns and achieving KPIs.
• Proficiency in CRM tools, Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.

• Experience in the education sector or online learning platforms.
• Certification in Google Ads, HubSpot, or similar digital marketing credentials.
• Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot.
• Preferably from the Educational Industry.

• Salary Package - 6 TO 8LPA