Senior Marketing Manager (Johor Bahru)
دوام كامل
في Michael Page Malaysia
في
Malaysia
نُشرت يوم September 4, 2024
تفاصيل الوظيفة
About Our Client Company based in Johor Bahru is a large manufacturing player specialising in electronic devices with global business endeavours. It is covering both B2B and B2C verticals. Job Description
- Support the General Manager (GM) in creating and executing the overall marketing strategy to achieve the organization's business objectives.
- Supervise the development, execution, and refinement of multi-channel marketing campaigns, covering digital, social media, content, events, and traditional advertising.
- Lead the marketing team by setting goals, assigning tasks, tracking progress, and providing feedback on performance.
- Work with other departments (e.g., sales, product, operations) to ensure marketing efforts are in line with the company's broader goals.
- Analyze marketing data to discover trends, insights, and areas for improvement.
- Keep up with industry trends, new marketing technologies, and competitive dynamics.
- Assist the GM with budgeting, forecasting, and financial planning for the marketing department.
- Represent the marketing team in leadership meetings and participate in strategic decision-making.
- Mentor and support the professional growth of the marketing team.
- Skilled in using web analytics tools like Google Analytics to track, analyze, and report on marketing performance.
- Experienced with data visualization tools (e.g., Power BI, Tableau) for transforming data into actionable insights.
- Capable of creating custom dashboards and reports to track key marketing metrics and support data-driven decisions.
- Knowledgeable in SEO best practices to enhance the visibility and ranking of online content.
- Experienced in managing and optimizing social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Proficient in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) for scheduling, publishing, and monitoring social media content.
- Understands social media analytics to evaluate the effectiveness of social campaigns.
- Proficient in advanced analytics tools (e.g., Google Analytics, Adobe Analytics) for tracking, measuring, and reporting on marketing campaign performance.
- Skilled in analyzing complex data sets, identifying trends, and translating insights into actionable marketing strategies.
- Experienced in creating custom dashboards and reports for visualizing and presenting marketing performance data.
- Knowledgeable in marketing attribution models and techniques (e.g., multi-touch, last-click) for accurate measurement of marketing impact.
- Familiar with statistical analysis and A/B testing to validate marketing initiatives.
- Expert in converting complex marketing data into clear, actionable business intelligence.
- Skilled in using data visualization techniques (e.g., charts, graphs, dashboards) to communicate insights and recommend strategies.
- Strong communicator with the ability to explain technical marketing analytics to non-technical stakeholders.
- Experienced in developing and managing marketing budgets, including forecasting, resource allocation, and tracking expenditures.
- Ability to assess the cost-effectiveness of marketing activities and make recommendations for budget optimization.
- Knowledgeable in procurement processes, vendor management, and negotiation to ensure efficient use of marketing resources.
- At least 8 years in either B2B or B2C environments
- Leadership skills
- Strategic and growth mindset
- Dynamic, visionary and collaborative team player spirit
- Resilient to challenges, strategic and analytical thinkers
- Opportunity to work for a leading FMCG brand
- Expansion on portfolio in the FMCG landscape
- Career progression
- Attractive remuneration package
- Job security
- Market acumen and reputation
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