Senior Digital Marketer

Job Responsibilities

• Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
• Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Manage social media accounts, including content planning, scheduling, monitoring, and responding to user interactions.
• Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement.
• Plan and execute digital marketing campaigns, including email marketing, to drive customer acquisition, retention, and conversion.
• Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates.

• Must have 4-6 years’ experience in digital marketing with a strong focus on social media content creation and email marketing.
• Minimum of first degree in a relevant field
• In-depth knowledge of various social media platforms, their features, and best practices for content creation, audience targeting, and engagement.
• Proficiency in using social media management tools and analytics platforms to schedule, monitor, analyze, and report on social media performance.
• Experience with email marketing platforms and tools, including list management, email automation, and A/B testing.
• Creative thinking and the ability to generate innovative ideas for social media content and digital marketing campaigns.