Marketing Lead

About Give Grants Give Grants enables CSR teams within corporations to deliver maximum social impact. Our offerings include CSR consulting services, CSR project management support, a SaaS platform to support data tracking and reporting, and impact assessment. We work with 50+ Indian corporations and are expanding rapidly. Find out more about us at give.do/givegrants About the role Give Grants is a service provider to CSR teams within large corporations. Our target audience are CSR heads, CSR leads, board members, and CXOs (founder, CEO, head of corp comm) at India’s largest companies. The ‘Give Grants’ was created as a sub-brand under the larger ‘Give’ brand in 2022, and is therefore at an early stage of its development. Our marketing strategy is focused on creating brand awareness and positioning Give Grants as a thought leader within the social impact space. Lead generation is a secondary objective. We are looking for a marketing lead who can take end to end ownership of refining this strategy and executing it, while working collaboratively with the sales team. You will be responsible for ● Marketing strategy and planning ○ build and execute a marketing strategy to create awareness for Give Grants within the CSR community ○ position Give Grants as a CSR and social impact thought leader ○ own marketing outcomes, not just activities ○ deliver within tight budgets ● Content Marketing ○ Own the Give Grants Linkedin channel and use it to build CSR focused communities ○ Run email campaigns for existing and potential customers ○ Effectively drive PR coverage and media partnerships for Give Grants, using PR agencies as needed ○ Develop content for each of these channels (Linkedin, emails, long form content for PR) across various formats (copy, images, video, audio) using agency / freelancer support as needed ○ Own the Give Grants website, and drive relevant traffic ● Sales enablement ○ Support the sales team for email campaigns, webinars and any other activation events ○ Provide content and design support for sales collateral (case studies, pitch decks etc) ● Events ○ Partner with existing CSR focused events and over time, create and manage owned B2B events This is a high visibility, hands-on role in a startup environment. You will be responsible for building a B2B social impact brand from scratch. The list given above is indicative at best, and the role will need innovative thinking and hustle beyond doing the obvious. Give Grants is a young brand with limited budgets. You will run a lean team and work with freelancers for specific technical skills. You will be successful if you come with ● 7+ years of overall experience with 2+ years in a marketing lead role ● Prior experience and a strong conceptual understanding of B2B marketing is essential, especially B2B services and/or B2B SaaS products ● Ability to write long-form and short-form copy, and work with content creators as needed ● A strong design aesthetic, and high comfort in working with designers ● A genuine interest in the social development sector - Prior experience in the sector is relevant, but not mandatory. ● High comfort with using marketing automation tools and generative AI tools, where relevant. ● Ability to bring creative, out-of-the-box thinking to the table ● Hands-on approach to execution - the ‘roll up your sleeves & get hands dirty’ kinds ● Desire to work in a fast-paced startup environment About Give Give exists to alleviate poverty by enabling the world to give. Established in 2000, Give is the largest and most trusted giving platform in India. Give enables individuals and organizations to raise, donate and deploy funds conveniently to any cause they care about. Give’s offerings include retail giving (give.do), CSR services (Give Grants) and nonprofit information (Give Discover). Our values : integrity in everything we do : empathy towards all : serve with passion : focused on scale