Senior Marketing Specialist

Job Description

• Assist in the development and execution of comprehensive marketing plans to achieve business objectives (content development and optimization, advertising, events planning etc.)
• Develop high-quality, engaging content for various marketing channels, including social media, email marketing, and the company’s website
• Oversee the brand’s social media presence, create engaging content, and manage interactions with followers.
• Supervise and write the press release, flyers, brochures and social media captions.
• Track and analyze key performance metrics, providing insights and recommendations to improve marketing efforts.
• Briefing and communicating with outsourcing agencies, and following up the monthly receivables.
• Oversee the retail branding
• Execute marketing events, such as exhibitions and promotional activities.
• Work with influencers, brand ambassadors, and media partners to enhance brand visibility and engagement.
• Covering all marketing events and activities like creating stories and reels.
• Provide performance reports of all marketing campaigns
• Align tasks with internal teams such as finance sales and moderation.
• Responsible for the B2B deals and collaborations 
• Reporting all of the above to the Direct manger.

Job Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 2+ years of experience in marketing, preferably within the luxury goods or jewelry industry.
• Skills:
  • Strong understanding of digital marketing and social media strategies.
  • Excellent writing and content creation skills.
  • Strong project management and organizational skills.
  • Creative and strategic thinking.
  • Ability to work collaboratively with cross-functional teams.

• Engagement and reach of marketing campaigns.
• Website traffic and conversion rates.
• Growth in social media followers and engagement.
• ROI on marketing campaigns.
• Customer acquisition and retention rates.