Head of Marketing

Marketing Manager An excellent opportunity for an energetic and enthusiastic Marketing Manager with investment management or financial services experience to join a young strategic management consultancy focused on large investment management organisations. We need somebody with a strong sense of teamwork and content marketing experience in an investment management or financial services organisation. The right candidate will have an excellent opportunity to build a content marketing strategy from the ground-up and help drive our growth plans. About Invartis Consulting We take pride in what we do – investment management is our craft. At Invartis Consulting, our mission is to help investment managers plan for the future and build sustainable competitive advantage. Our team has been providing strategic management consulting to the investment management industry since 2013. We’ve worked and partnered with some of the largest organisations across APAC, North America, Europe, and the Middle East, with the majority choosing to work with us again. We are structured into eight competency centres: investments, ESG, operations, data management, digital and technology, business model transformation, outsourcing, and managed service. Our culture We all share the same client-centric vision, but we celebrate our professional and cultural diversity because together, we are more than the sum of our parts. We work collaboratively in a flat organisational structure to leverage these differences and encourage conversations that promote self-analysis and knowledge sharing. It’s how we get the best out of ourselves and for our clients. Main responsibilities

• Develop and Implement Marketing Strategy: Plan and execute comprehensive marketing and content strategies aligned with business objectives to enhance brand awareness and drive growth.
• Editorial Calendar Management: Oversee the editorial calendar for the Southeast Asian, Australian, and North American markets, ensuring timely and relevant content delivery.
• Content Creation and Management: Collaborate with cross-functional teams to create, develop, write, and edit long-form and short-form content for distribution across multiple channels, including email, print, social media, and more.
• Networking and Event Management: Lead client and prospect networking initiatives, such as quarterly COO roundtable events, quarterly drinks, industry conferences, and other key engagements.
• Media Relations: Build and manage relationships with key publication contacts to enhance media coverage and brand presence.
• Website and Social Media Management: Oversee the management and optimization of the company website and social media channels to ensure engaging and up-to-date content, enhance user experience, and drive traffic and engagement.
• Performance Reporting: Generate and present monthly reports on marketing effectiveness and ROI to inform strategic decisions and optimize future initiatives.
• Quality Assurance: Ensure all client-facing documents, including RFP responses and sales presentations, are well-written, well-presented, and consistent with key messaging.
• Support Business Development:

• Bachelor’s degree in a marketing, public relations, or journalism discipline
• 10+ years of experience managing/contributing to B2B content marketing campaigns for an investment management or broader financial services firm
• Excellent editorial skills - planning, writing, and editing
• Experience utilising both digital/offline marketing channels to drive engagement
• Strong analytical skills – particularly reporting on marketing effectiveness and ROI
• Appreciation and experience working with and championing brand guidelines
• Highly organised with the ability to manage multiple projects and deadlines
• Team player - experience building relationships within cross-functional teams
• Experience briefing and providing feedback to designers
• Advanced MS PowerPoint skills
• Experience working with CRMs and email marketing technology such as MailChimp is an advantage
• Experience working with WordPress and Elementor is an advantage