Social Media Specialist

Job Description

• Develop and execute a comprehensive social media strategy for Snapchat, TikTok, and Twitter.
• Create, curate, and manage high-quality, engaging, and original content (text, images, videos) tailored to each platform.
• Monitor social media trends and leverage them to keep our content relevant and engaging. Engage with our audience by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing goals.
• Analyze social media metrics and provide regular reports on performance, using insights to optimize strategies.
• Stay up-to-date with the latest social media best practices, tools, and trends.

Job Requirements

• Proven experience managing social media accounts.
• Strong understanding of the unique features, audience, and best practices of each platform.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative content ideas.
• Strong analytical skills and ability to interpret social media data.
• Familiarity with social media management and analytics tools.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).